When it comes to the high-drama makeup found in fashion magazines, most of us think: “That’s gorgeous, but there’s no way I could pull that off.” But the truth is -- you can rock those looks!

With the proper application, you can make those funky hair and makeup trends appropriate for your lifestyle. Here are my simple steps for making five of the hottest new looks work for you!

Makeup Trend No. 1: Fire-engine Lips
One of my favorite trends for the coming season is the bold red lip. It creates instant glamour, but unfortunately, it also often makes a mess.

How to wear it: To avoid smears, choose a matte lipstick. Apply a thin layer to your lips with a brush. (Don’t rub your lips together, which can smear the color.) Then roll a tissue into the shape of a cigar, place it in your mouth as if you’re smoking it, and slowly drag it out to catch any of the excess lipstick.

Makeup Trend No. 2: Big, Bold Brows
Bold, architectural brows are in. But what looks fierce on the runways can come off a little intense in real life.  

How to wear it: For fuller brows that won’t scare your coworkers, dab a damp-angled brow brush into an eye shadow that’s one shade darker then your hair color. Then, flick strokes of color in any sparse areas of your brows. Make sure to apply in the direction of your hair growth. Next, dip a damp spoolie brush into the shadow and brush the entire brow until it’s lightly coated in color.

Makeup Trend No. 3: Goth Polish
If you’re not careful, inky nails can read a bit Wednesday Adams.

How to wear it: Instead of a straight black, choose a dark, deep hue like charcoal, navy or deep plum. If that’s still too edgy for your day-to-day, get just the right amount of drama by embellishing your base with a lighter hue: Use a scrunched-up tissue to transfer a thin coat of translucent metallic polish. Kind of like sponge painting, dab the tissue over your dark polish until you reach the level of opacity that you want. The layered colors add dimension to your mani -- not to mention a unique look!

Makeup Trend No. 4: Slicked-back Hair
Several spring catwalks showcased shellacked manes, but taken too literally this do risks looking more helmet head then chic. 

How to wear it: To get this sleek hairdo without the theatrics, style your hair while it’s damp. Instead of a gel, use a creamy mousse or hair lotion that will provide hold without the slickness. Then blow-dry, making sure that the root direction faces back and away from your face. Pull back sections from your hairline and clip each section back. (Tip: Use a tissue between the clip and hair to prevent dents.) Once your hair has cooled, spritz hairspray all over, and remove the clips when it’s dry.

Makeup Trend No. 5: Neon Shadows
Dare to wear pops of vivid shadows with these real life application tricks. 

How to wear it: Make those DayGlo shadows more wearable by using them sparingly: Apply the product to the outer corner of your eyes (below the crease). Shake off any excess powder, and with a small, compact “pencil” brush, blend the remaining shadow back and forth into your crease. With a bigger shadow brush, blend a beige shimmer shade over the entire eye. If you want to go bolder, you can either add another layer of your neon shadow, or apply it with an angled brush.

Photo by Doğukan Şahin on Unsplash

There’s no better time to get flirty than on Valentine’s Day -- especially when it comes to your hair and makeup. Soft waves, dewy skin and rosy cheeks create a dreamy, romantic look that’s perfect for the evening, whether you’re planning a big night out or intimate dinner at home. Try the following tips for makeup application to score a look you’re both sure to love.

1. Make some waves.
You can’t go wrong with loose, bohemian waves. Start by working volumizing mousse onto damp hair and blow-drying completely. (If you’re short on time, sprinkle dry shampoo, such as Oscar Blandi Pronto Dry Shampoo, on your roots.) Wrap small sections of your hair around a curling iron, only using the middle part of your strands; keep the iron away from your roots and ends. Repeat until you’ve curled all of your hair, then gently brush out and set with hair spray.

Want to wear your hair up? Show off your neck and shoulders with with a romantically undone ‘do. First, curl dry, unwashed hair with a large-barrel curling iron. Then pull your hair into a loose ponytail at the nape of your neck or to one side, and secure with an elastic band. Twist hair around the band until it forms and bun and secure with bobby pins.  Run your fingers through your hair for some wispy face-framing pieces and finish off with hairspray. For an extra touch, add a pretty headband.

2. Go light.
To achieve a gorgeous glow, skip heavy cream-based foundations. Instead, lighten up your look with an illuminating sheer liquid foundation, such as Stila’s Illuminating Liquid Foundation. Then dab on the concealer only where needed, and set with a translucent powder. To remove excess product, blot with a facial tissue.

3. Try a twist on the smoky eye.
Trade in your usual black or charcoal eyeliner for a pop of color, like emerald green, deep plum or navy blue. To apply, smudge the eyeliner along the top and bottom of your lashes; you want an uneven, soft look. Wrap your forefinger in a facial tissue, and swipe away any excess beneath or in the inner corner of your eye.

For an extra pop, dab a little white eye shadow in the inner corner of your eye or add a subtle gold liner just above the top lash line (apply on top of the colored liner). Keep the rest of your makeup neutral -- and all eyes will be on you!

4. Look pretty in pink.
In the beauty world, going match-matchy is usually a don’t. But the romantic look is an exception to this rule: Soft pink lips and cheeks create a super-dreamy appearance.

To avoid going overboard, apply the blush only to the apples of your cheek. Then add a touch of bronzer along the edges of your face: On each side of your forehead, a sideways “W” motion from the edge of your forehead to the cheekbone, and then from your cheekbone to the side of your jawline.

5. Get soft, dewy skin.
A simple trick for come-hither skin: Apply moisturizer before and after you put on your makeup. (You heard me right -- after!) Like to a topcoat of nail polish, lotion sets your look and adds a little glow. Pat, don’t rub, a little drop of moisturizer on your cheekbones, T-zone and chin -- and you’ll look gorgeous all evening.

Photo by Jose Martinez on Unsplash

Get more by following us on Facebook at Beauty & Confidence.

Many beauty product trends come and go. (Remember hair crimpers and shampoo-plus-conditioners?) But each year, cosmetic companies release some technologies that can help make your life easier -- and make you look even more beautiful. Here are six of my favorite beauty breakthroughs to help keep you gorgeous all year long.

1. BB Creams
This magic potion is a one-stop-shop for all skin types and tones: It acts as a serum, moisturizer, light foundation and sunblock all in one. Apply to clean skin, or under your foundation if you need extra coverage. A little of this cream goes a long way; simply dab off the excess with a facial tissue. There are a number of brands, which range in price, but I’ve found they’re all created equal.

2. Hair Oil
I’m not talking about your mama’s hot oil treatment! From Moroccan to shea nut butter to argon, these silky serums transform your tresses from dull and damaged to smooth and silk. Made from essential and natural plant extracts, these oils tame fly-aways, add shine and prevent breakage. To use, apply a few drops to wet or dry hair. You can also dab a little on dry cuticles and ashy elbows!

3. Lip Gloss Plumpers
You’ll basically die and go to Angelina Jolie lip heaven with these volumizing lip polishes. These super-shiny glosses are made with ingredients that stimulate lip collagen, resulting in a fuller pout. Use alone or over lipstick, and blot away excess with a facial tissue. I recommend testing before investing, since some can tingle…and not in a good way.

4.  Hair Color Sprays
Let’s take a moment to raise a glass and say grazie to the geniuses who dreamed up these root cover-up products. Whether in a spray, powder, or mascara form, these concealers help cover grays between trips to the salon. They’re also available in fun shades, such as purple, so you can add a pop of color to your mane. Look for brands that are free of sulfates and parabens, such as Rita Hazan’s Pop Color Spray.

5. Eyebrow Kits
Now there’s no excuse for barely-there brows! These brow kits contain all you need to shape your own brows. First, tweeze away stray hairs. Then use the angled brush to apply brow powders, following the natural shape. Lastly, set with a little wax to keep hairs from straying.

6. Eye Shadow Primers
Creased eye shadow is so 2012. This lightweight cream helps keep eye makeup flawless from day to night. Apply the primer as a base beneath your shadow for longer-lasting color; apply just enough to cover your entire lid. You can also use it on its own as an eye-brightener. My pick: one with a shimmer effect like Too Faced Shadow Insurance in Candlelight. Finish the look with a little eyeliner, and you’re good to go!

Photo by michela ampolo on Unsplash

It’s a common beauty dilemma: Should you shell out $30 for that name-brand lotion or $3 on the drugstore stuff? When it comes to products, there’s a time to save and another to invest in the long-term. Follow our savvy shopper’s guide, and both you -- and your bank account -- will continue looking good.

Splurge or save on … trendy color?
Save. Scoring today’s makeup trend for a few bucks means you won’t feel guilty when you must have tomorrow’s “it” shade. Consider shadows, glosses and nail polishes from drugstore brands, such as Wet N’ Wild and E.L.F.

The catch: These steals tend to have less saturated pigments than their pricier counterparts, so you may need to apply more than one coat. To make shadows last, apply a primer or creamy foundation on your lids first. Also top your nails with a fast-drying clear polish to prevent chipping.

Splurge or save on … blush?
Splurge. Cheap powder blushes often contain larger particles from ingredients like talc, which can result in streaky, caked-on color. Pricier formulations, like those by Nars, impart an even distribution of color and smoother finish.

Splurge or save on … face wash?
Save. Ask any dermatologist what she uses to clean her face, and 90 percent of the time she’ll name a drugstore brand like Cetaphil. Why? These well-known brands have big budgets for research and development. The result: Their products have effective formulas that cleanse and remove makeup with little irritation. Similarly, lower-priced moisturizers can deliver hydration without breaking the bank.

Splurge or save on … foundation?
Splurge. The key to wearing foundation is to look like you’re not wearing any makeup at all. Some inexpensive options can cake on and settle into fine lines and pores, which may lead to breakouts. Prestige brands, like Armani Fluid Sheer, not only have more shade ranges and varying degrees of coverage, but they also provide a lighter feeling finish. For the best investment, head to your local Sephora or department store. Ask the consultant to help you find shades that match your skin tone. (Note: You may need to switch up the weight or color, depending on the season.)

Splurge or save on … removers and blotters?
Save. No point in spending extra for blotting papers. Instead, absorb excess moisture with a tissue; just gently pat it across your face. Bonus: These tissues also double as makeup removers. Dab the tissue into a petroleum-based makeup remover and swipe across your eyes, lips and cheeks.   

Splurge or save on … brushes?
Splurge. Toss those free-with-purchase makeup brushes. Invest in three to four pro-grade, synthetic brushes, which will last longer. They also distribute color, powder and foundation more evenly, thanks to their larger surface area. Keep them bacteria-free and wash with a gentle baby shampoo once a month; set to dry on a few layers of tissues.

Photo by Jazmin Quaynor on Unsplash

this article? Get more by following us on Facebook at Beauty & Confidence.